R+Co Hair Italia x I’M Isola Marras Campaign

Behind the Scenes Glance into a Full Day of Shooting 4 Diverse Hairstyles with R+Co Italia for their new Ad Campaign

This July. I was called to model in LA based hairstyling brand’s new Italian campaign, with the shoot held at their headquarters, in Milan. It was a full day of shooting with a dynamic team of hair artists, makeup artists, stylists, camera operators, assistants, photographers. I had an amazing time; the team was lovely to work with and the day went by quickly with a lot of good vibes and great music.

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When I was asked to model in the campaign, I began researching the brand to see what it was all about. I was very happy to find that R+Co is all about forward thinking, rule bending, collaboration and innovative progressive solutions to hair care:  “everything is formulated without parabens, sulfates (SLS or SLES), mineral oil and petrolatum. They are all vegetarian, cruelty-free, gluten-free and color-safe.”

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The guidelines for the campaign were for the team to create and style four completely different looks to shoot. Each look was combined with a unique I’M Isola Marras ensemble, styled by the brand’s young new creative director, Efisio Marras. In this article you see the first look, 70s retro afro style … you will have to wait until the campaign is published to find out the last three. The afro was definitely my favorite one to have; not so much my favorite to have deconstructed.

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At the end of the day, it was sad to leave the team and the space, but we had some champagne to celebrate the closing of an amazing collaboration. R+Co was very happy with the work and we all enjoyed it.

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reference: http://www.randco.com/about

Global Artist @tommyonhair

Photographer and Stylist Efisio Marras @roccomarras

Makeup Artist @gessiblessmua

Model @baileyglalonde

 

 

 

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