Behind the Scenes Glance into a Full Day of Shooting 4 Diverse Hairstyles with R+Co Italia for their new Ad Campaign
This July. I was called to model in LA based hairstyling brand’s new Italian campaign, with the shoot held at their headquarters, in Milan. It was a full day of shooting with a dynamic team of hair artists, makeup artists, stylists, camera operators, assistants, photographers. I had an amazing time; the team was lovely to work with and the day went by quickly with a lot of good vibes and great music.
When I was asked to model in the campaign, I began researching the brand to see what it was all about. I was very happy to find that R+Co is all about forward thinking, rule bending, collaboration and innovative progressive solutions to hair care: “everything is formulated without parabens, sulfates (SLS or SLES), mineral oil and petrolatum. They are all vegetarian, cruelty-free, gluten-free and color-safe.”
The guidelines for the campaign were for the team to create and style four completely different looks to shoot. Each look was combined with a unique I’M Isola Marras ensemble, styled by the brand’s young new creative director, Efisio Marras. In this article you see the first look, 70s retro afro style … you will have to wait until the campaign is published to find out the last three. The afro was definitely my favorite one to have; not so much my favorite to have deconstructed.
At the end of the day, it was sad to leave the team and the space, but we had some champagne to celebrate the closing of an amazing collaboration. R+Co was very happy with the work and we all enjoyed it.
Global Artist @tommyonhair
Photographer and Stylist Efisio Marras @roccomarras
Makeup Artist @gessiblessmua